Appealing to Gen Y Renters
Here’s a living concept whose time has come…the Generation Y demographic. Upwardly mobile, recent college grads want amenities and necessities such as game rooms, computer labs, coffee bars, fitness rooms, and laundry facilities. Catering almost exclusively to these residents, developers are blending together in great room concepts where students could live, work, and most importantly, socialize. This has all been accomplished by a Columbus, Ohio-based developer, owner, and operator of 4,000 apartment and condo units across eight Ohio and Kentucky properties. At another project by Lifestyles Communities, residents enjoy a similar situation with the additions of on-site pools, fitness centers, restaurants, bars, and planned social activities.
Currently, there seems to be an overwhelming resident demand for in-unit washers and dryers. According to exclusive research done for the 2008 MULTIFAMILY EXECUTIVE Conference, in-unit laundry is the No. 1 amenity driving renter decisions on where to live.
To read more…. http://www.multifamilyexecutive.com/industry-news.asp?sectionID=542&articleID=820509
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